Why Are AEW Factions Always Changing?

[DevD]

AEW factions often gain or lose members, split apart, reunite, or develop new rivalries. Why does AEW rely so heavily on changing group dynamics? Does this keep storylines moving, or can frequent changes make it difficult for fans to keep track of each group's identity?

[Jasmine]

I think changing faction dynamics give AEW an easy way to create new rivalries without completely starting from scratch. Betrayals, new members, and breakups can keep stories moving, but too many changes can make a group lose its identity. The best faction stories usually give each change a clear reason.